Bush Foundation taps República for literacy push

MIAMI: The Barbara Bush Foundation for Family Literacy has hired República to develop a national bilingual campaign to raise awareness of family literacy.

MIAMI: The Barbara Bush Foundation for Family Literacy has hired República to develop a national bilingual campaign to raise awareness of family literacy.

The foundation picked República following a competitive review.

The initiative will involve PR, social media, digital, branding, media, and advertising. The firm has been charged with redesigning the organization's brand identity, updating its website, conducting national media outreach, developing a messaging strategy and social media integration, and creating an advertising campaign.

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