Crosby wins $3m pact to promote Social Security

BALTIMORE: The Social Security Administration has awarded Crosby Marketing a contract worth more than $3 million to continue its efforts to get more people using its online services.

BALTIMORE: The Social Security Administration has awarded Crosby Marketing a contract worth more than $3 million to continue its efforts to get more people using its online services.

The scope of Crosby's work includes paid media components for the web, print media, buses, and airports. The firm has also managed satellite media tours featuring spokesperson Patty Duke.

In records, Crosby indicated that it has generated more than 40 million impressions with its outreach efforts.

Earlier this year, the federal agency unveiled a suite of digital offerings, including My Social Security, an online account that consumers can use in the years they're working through the time they receive Social Security benefits.

The accounts can be used to get an official benefit-verification letter immediately. The letter can serve as proof of income to secure loans, mortgages, and housing, as well as state and local benefits. Additionally, people can use the letter to prove Medicare coverage, retirement or disability status, and age. People can print or save the customized letter.

“Online services are vital to Social Security providing good public service. In increasing numbers, the public expects to conduct business over the Internet,” said Dorothy Clark, senior public affairs specialist at the Social Security Administration. “It is important that we educate the American public about our online services and benefits.”

The push for expanded online offerings comes as the federal agency is working with significantly decreased funding, said former commissioner Michael Astrue, in a statement. My Social Security is expected to reduce the time spent by the agency's employees completing requests for better verification. Last year, the agency processed nearly 9 million request for benefit-verification letters.

Crosby also indicated that the SSA's main directive from the federal agency is to get the estimated 80 million Baby Boomers to apply for benefits online instead of using paper forms, using the tagline “Retire online. It's so easy.”

A representative from Crosby deferred comment about its work to the Social Security Administration.

This story was updated on May 24 to correct the title of Michael Astrue. He is the former commissioner of Social Security.

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