UN Foundation launches digital organizing platform

KUALA LUMPUR, MALAYSIA: The United Nations Foundation and several partners are launching a digital platform called +SocialGood. The organization is working with FleishmanHillard to promote the tool.

KUALA LUMPUR, MALAYSIA: The United Nations Foundation and several partners are launching a digital platform called +SocialGood. The organization is working with FleishmanHillard to promote the tool.

The online hub and toolkit will help community organizers plan events for people around the world. It allows individuals to collaborate, share best practices, influence local and global agendas, and find new ways to translate vision into action.

“The idea was, how do you listen to people as much as you talk to them?” said Aaron Sherinian, VP for communications and PR at the UN Foundation. “The story is everyone wants a seat at the table, and social media allows for a real-time exchange.”

Community members can use +SocialGood resources to host events from meetups to digital conversations ahead of or in conjunction with major events such as the World Economic Forum, South by Southwest, Women Deliver, or the G8.

The organization launched a website to serve as a hub harnessing social media and empowering members of the community to host events that can become a part of the online conversation.

The platform will launch at the 2013 Women Deliver conference in Malaysia on Monday. The venue was chosen because it highlights the importance of bringing together voices from around the world to solve common challenges, such as improving health and expanding economic opportunities for women. It was inspired by the Social Good Summit, a three-day conference held annually during UN General Assembly Week.

Fleishman's work on the project will consist mostly of media outreach to start, said Sherinian.

Last summer, the UN Foundation worked with Brazilian PR firm LiveAd on a social media initiative called Rio+Social. The effort allowed people to voice their thoughts to heads of state on energy and poverty issues ahead of the Rio+20 summit on sustainable development.

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