Carpool app, sustainability platform hire Atomic

SAN FRANCISCO: Ride sharing mobile app Sidecar and GreenStar Hub, a b-to-b marketplace for sustainable products, have brought on Atomic as the agency expands its sustainability group.

SAN FRANCISCO: Ride sharing mobile app Sidecar and GreenStar Hub, a b-to-b marketplace for sustainable products and services, have brought on Atomic as the agency expands its sustainability group.

Both companies named Atomic AOR following competitive pitches. The agency will handle the accounts from its San Francisco office, managing strategic communications, media relations, and social initiatives.

Atomic has worked with Sidecar for the past two months, said agency cofounder and CEO Andy Getsey. The app, which matches people who need a ride with everyday drivers, is available in nine US cities, including New York, San Francisco, Boston, and Seattle.

The agency began working with GreenStar Hub this month and will support the business as it expands globally. GreenStar Hub operates an online marketplace for sustainable products and services that focus on energy efficiency, water conservation, building materials, and renewable energy.

“We chose Atomic because of their deep technology roots, combined with their expertise in sustainability and ability to deliver results in line with our business goals,” Tam Phung, founder and CEO of GreenStar Hub, said in a statement.

GreenStar Hub and Sidecar were not available for further comment.

Both wins come as Atomic builds its sustainability offering. Last August, Scott Samson joined as VP of energy and sustainability to set up this practice, working with clients including Opower, a software company working in the energy sector.

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