Facebook is following in Twitter's footsteps by launching verified pages that allow people to identify authentic accounts of brands and celebrities on its network.
Verified pages will have a blue check mark beside the name of the brand or celebrity in the timeline, search results, and news feed ads.
Facebook will begin by verifying pages that are at the greatest risk of duplication.
A Facebook spokeswoman said the social network was integrating verified pages to “make it easier for people to find and engage with businesses and brands.”
Earlier this week, Facebook said it was reviewing its guidelines and updating training after admitting its systems to identify and remove hate speech had “failed to work as effectively as we would like.”
Brands such as Nationwide had pulled advertising from the social network after ads appeared next to content supporting domestic violence.
This article originally appeared on the website of Marketing, PRWeek's sister publication under Haymarket Media.