Risks of electronic pickpocketing highlighted by Identity Stronghold

Identity Stronghold looked to create awareness about identity theft and positioned its radio frequency identification (RFID) security sleeve products as the solution.

Client
Identity Stronghold
(Englewood, FL)

Agency
Centurion Strategies
(Tampa Bay, FL)

Duration
January 2012-ongoing

Budget
Approximately $275,000
 
Identity Stronghold looked to create awareness about identity theft and positioned its radio frequency identification (RFID) security sleeve products as the solution.

Strategy
Walt Augustinowicz, company CEO, along with partners Centurion Strategies, sought to inform the public with live demonstrations nationwide.

Tactics
The company targeted more than 75 outlets in major cities, including New York and Los Angeles. Augustinowicz demonstrated on city streets how thieves use radio waves, smartphones, compact computers, and other devices to steal identities and financial information.

The phrase “electronic pickpocketing” was coined during an interview with WREG TV on the streets of Memphis, with the video receiving more than 1 million views within a few days of its posting to the station's site. Skype demos were held for international news contacts. Augustinowicz says the initiative “validated the emerging issue of RFID payment and identity security, while educating and connecting consumers with our brand.”

Centurion Strategies kept the topic in the news with staggered outreach to specific markets, such as travelers and college students.

Results
Identity Stronghold's website now averages 1,500 unique visitors per day, up from a few hundred daily before the campaign. After news hits in major markets, the site saw a spike of 20,000 unique visits per day.The company has seen more requests for demonstrations and  instructions than ever. Coverage included PCWorld, QVC, Fox News, ABC, NBC, and CBS.

The electronic pickpocketing campaign and consumer advocacy initiative increased e-commerce security sleeve sales by 400%, a record online.
 
Future

Identity Stronghold and Centurion Strategies continues to work together to educate the public about the risks of electronic pickpocketing

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.