Habits: James Whaley, SVP, marcomms, & North America corporate comms head at Siemens

Always lead by example and take care of those around you.

Morning ritual
I am an early riser, so I normally work out early, try to navigate myself in a house with three teenage girls, and then get to the office early.

Daily required reading 
I start the day getting the news from the major newspapers, such as The Wall Street Journal and the Financial Times. I then check our news feeds.

I try to take advantage of my travel time to catch up on topics I'm interested in, such as history, politics, and sports, and read magazines, such as Forbes, Fortune, as well as PRWeek.

What was the best career advice you ever received?

Always lead by example and take care of those around you.

Biggest surprise on your iPod/iPhone
The amount of ringtones, such as the theme songs for The Benny Hill Show and Looney Tunes. I also love the college fight songs.

First PR job 
A spokesman for West Point, the US military academy. 

Most distinct aspect of your personal office
I have a flight helmet and saber on display. The saber is away for now because of office renovations, but sometimes folks who come into the office look worried when they see these for the first time.

First website or app you check in the morning
I usually go to Flipboard first, since that gives a number of sites and feeds.

Your most regrettable career moment 
The time I landed a flight of 10 Army Black Hawk helicopters into the wrong airfield for a troop insertion. That cost me a few rounds of drinks and endless ribbing.

What's your ideal job, if not in PR?
I think an outdoor adventure guide. I love the outdoors and talking to people.

What was your proudest career achievement?
Starting our Veterans Network, Siemens Science Days, and other philanthropic efforts.

I find that if this is part of your everyday thought process you become a better communicator and leader.

Ideal day off
Some time in my garden and fishing with my daughters. It is amazing how relaxing a few hours outside can be.

What is your guilty TV pleasure?

The Discovery Channel's nature series. The photography and storylines are amazing.

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