Brands and global reputation issues will be a hot topic on La Croisette

It is fitting that our special Reputation Issue should coincide with the Cannes Lions International Festival of Creativity, because modern brand, corporate, and organizational reputation is now universally recognized as a global phenomenon.

It is fitting that our special Reputation Issue should coincide with the Cannes Lions International Festival of Creativity, because modern brand, corporate, and organizational reputation is now universally recognized as a global phenomenon – and one that will be the topic of many conversations on the Côte d'Azur from June 16-22.

C-suite executives increasingly buy in to a mantra communications pros have understood for a long time: that what a company stands for is more important than what it sells. But the road to effectively managing reputation still stretches far ahead.

Our focus on global reputation spans in-depth analyses of different aspects of this crucial topic, such as supply chain, brands and corporations as good citizens, cyber security, and reputation across borders. 

The issue also highlights a growing global brand, Huawei, and its efforts to improve its reputation worldwide, led by June's Newsmaker Bill Plummer; encouraging social engagement and going beyond CSR at Starbucks; CEO Jerry Murrell using internal comms to drive global expansion at Five Guys; and Reckitt Benckiser's CMO on integration. Then there are further pieces on how so-called “Sherpa brands” drive loyalty; rebuilding trust in the pharma industry; how the energy sector is telling its story; and best practice social media guidelines.

These items, allied to our Insider's Guide to Cannes (p. 36), and much more, make this a comprehensive package about the most crucial issues facing global brands to consume with a nice glass of Domaines Ott on La Croisette – or wherever else you are reading this. Á votre santé!

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