LONDON: Edwardian Group London has brought on JCPR to handle global communications for its Radisson Blu Edwardian chain and The May Fair Hotel.
JCPR MD Ruth Warder will lead the account, reporting to Edwardian Group London MD Linda Plant.
The six-figure brief charges JCPR, the consumer division of Edelman London, with separating the four- and five-star hotel brands from rivals in the growing luxury hotel sector.
The agency, which won the account following a six-way pitch, is expected to raise awareness of the group's expansion in London and Manchester among both UK and international media. The brief spans corporate, social, and brand PR, as well as developing an employee engagement and internal communications strategy.
The account covers the 11 Radisson Blu Edwardian hotels in the capital, alongside the May Fair Hotel site in Mayfair and two more Radisson-branded hotels in Manchester and Guildford.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.