Karma buys Grape Digital to strengthen social media

LONDON: The Karma Communications Group has acquired digital agency Grape Digital and will merge it with PR agency Kaper.

LONDON: The Karma Communications Group has acquired digital agency Grape Digital and will merge it with PR agency Kaper.

The group, which also owns ad agency Karmarama and production firm Kream, did not disclose financial details of the deal.

Grape's nine staffers will move into the group's offices on June 10. They will join Kaper's 12 employees in a new entity, which has not yet been named.

Kaper founder and former MySpace communications director Chris McCafferty will lead the management team.

The two agencies had previously worked closely together on a number of joint clients and new business opportunities.

Mark Malone founded Grape four years ago. Creative director Joe Holt joined a year later from Albion to form the management team. It works on social media for clients such as LinkedIn, Tesco, and Samsung.

McCafferty said the acquisition will strengthen Kaper's social media capabilities. Kaper's clients include Unilever, Time Out, Maille, and MasterCard.

Kaper won PRWeek UK's New Consultancy of the Year Award in 2011.

This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.

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