AARP seeks firm to put long-term care in spotlight

WASHINGTON: The AARP is looking for agency help as it draws attention to the need for improved access to long-term services and support for senior citizens and people with disabilities.

WASHINGTON: The AARP is looking for agency help as it draws attention to the need for improved access to long-term services and support for senior citizens and people with disabilities.

The RFP follows the organization's work around the country to expand long-term services in home settings, where many seniors prefer to get the care they need, said Cheryl Matheis, senior principal and counsel for external affairs at AARP.

The first members of the Baby Boomer generation turned 65 in 2011. The number of US senior citizens will increase dramatically to 71.5 million by 2030, according to the American Association for Long-Term Care Insurance.

Ensuring seniors have the care options they need is critical to the group, said Matheis. The AARP has historically supported regulation that established quality standards for nursing homes, adult day care, assisted living, and home care.

“AARP has [begun] this RFP as the next step in the continuum of [its] support for access to long-term services and support for all Americans,” said Matheis.

The RFP is for a new project; it has no incumbent. Responses are due by June 17, and the organization expects to award the contract by the beginning of July. The initial agreement will run through the remainder of the year.

The scope of work includes coming up with outreach strategies that will move opinion leaders to take action and create offerings for long-term care. This could include pushing for legislation, Matheis said. A budget for the work has not been determined, she added.

The AARP previously worked with the firms Hart Research Associates, GS Strategy Group, Woelfel Research, and experiential shop Marketing Werks on its “You've Earned a Say” campaign. The effort helped AARP members voice concern about the future of Medicare and Social Security.

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