MINNEAPOLIS: Parrano Cheese has named Lola Red PR its national PR agency of record.
Imported by Best Cheese Corp., Parrano is a Dutch cheese that mixes Gouda and Parmigiano-Reggiano tastes.
Lola Red, based in Minneapolis, will handle Parrano's consumer PR and communications.
Lola Red will manage Parrano's relationships with national media outlets. The firm will also increase brand awareness for Parrano by developing collateral and messaging on behalf of the company. Lola Red will direct regional campaign execution for Parrano in 20 markets.