De Torok to take on comms lead at US Postal Service

WASHINGTON: The embattled US Postal Service will make a change in its top communications post at the end of this month.

WASHINGTON: The embattled US Postal Service will make a change in its top communications post at the end of this month.

Sam Pulcrano

Corporate communications VP Sam Pulcrano will leave the USPS on June 30. Judy de Torok, manager of integration and support for the deputy postmaster general, will be named acting VP of corporate communications, according to senior communications sources at the organization. She previously served as manager of legislative policy at the agency.

Reached by phone, de Torok did not confirm or deny the role, but said nothing has been formally announced so she could not comment.

USPS CEO and Postmaster General Patrick Donahoe announced Pulcrano's retirement in an internal memo sent to USPS staff. A source forwarded the notice to PRWeek.

Pulcrano has served in various roles at the Postal Service since 1975. He was named VP of corporate communications in 2011.

Donahoe credited Pulcrano with the organization's implementation plan to transition to a five-day mail-delivery schedule. Before the announcement, Pulcrano directed wide-ranging market research, stakeholder outreach, regulatory policy, and operational planning activities. 

However, Congress shot down the plan, forcing the USPS to maintain a six-day delivery schedule. After losing $16 billion in its 2012 fiscal year, the Postal Service argued that it wanted to switch to five-day service to save $2 billion annually.

A USPS source says Pulcrano's departure was a retirement decision and not tied to the five-day delivery process.

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