NEW YORK: Arthur Yann, VP of PR at the Public Relations Society of America, died Thursday. He was 48.
The cause of Yann's death had not been confirmed by Monday morning.
Yann served as the PRSA's VP of PR since 2008, overseeing communications and advocacy efforts for an organization that represents more than 20,000 PR professionals. He was in the midst of leading communications for the PRSA's initiative to boost the profile of the Accredited in Public Relations (APR) credential. Yann was a member of the organization since 1999.
The PRSA has not yet appointed a replacement for Yann.
“We will initiate a search for his successor after we have a chance to pay our respects,” said PRSA president and COO William Murray.
Prior to joining the PRSA, Yann was SVP at HealthStar Public Relations. He previously served as director of CKPR's New York office for four years and a partner at Nichol & Company for 16 years.
“[Yann's] advice was always the same — do the right thing, and the public relations will follow. He was never a fan of being politically correct. He simply wanted to speak the truth,” Murray wrote in a blog post. "He was among the first to arrive at the office every morning so that he could not only accomplish his work, but also have plenty of time to spend with his family."
The PRSA will likely announce details of Yann's memorial service later this week, he added.
Yann is succeeded by his wife Amy and three-year-old daughter Sofia.