LONDON: Havas Sports & Entertainment has been hired to promote sports healthcare work taking place at The FA's National Football Centre.
The agency will work with Olympic sprinting legend Michael Johnson as part of its account with Perform, which has a sports treatment and rehabilitation center at the site.
Perform is part of Spire Healthcare, a private group with 38 hospitals across the UK.
HS&E won the account following a pitch. It will focus on helping Perform, which runs five other facilities across the UK, promote itself as a world-class brand.
It will also promote the partnership between Michael Johnson Performance, founded by Olympic gold medalist Johnson, and Perform.
The agency is also responsible for raising awareness of the experts, services, and technologies at the facility and helping to drive sales of the key performance packages across elite, corporate, and lifestyle sectors.
It has worked on projects with Perform since July 2012. The organization's St. George's Park facility is the training base for 24 England teams, with more than 800 elite coaches set to be trained and qualified each year at the site.
Perform national director Phil Horton said its target is to rehabilitate 900 professional footballers over the next three years.
“These are exciting times for Perform and St. George's Park, working to provide sports science support to the 24 England football teams and elite sports teams and athletes,” he added.
The National Football Centre opened last October.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.