NEW YORK: Cohn & Wolfe has hired former Ogilvy Public Relations SVP Josh Levin to co-lead its US corporate practice and former T-Mobile communications director David Henderson to oversee the US business for the agency's Nokia account.
Levin is serving as SVP and co-lead of the US corporate practice, alongside 14-year agency veteran Marie DiFrancesco. Reporting to North America president Jim Joseph and global corporate affairs practice leader Geoff Beattie, Levin is helping to manage the practice and key corporate clients in the US, as well as working closely with the global corporate affairs team. He is based in New York.
The WPP Group firm brought on Levin in a newly-created role because of organic growth and business wins in the corporate sector, Joseph said. He added that Levin is not a replacement for former North America corporate practice director Michael Bayer, who departed the agency last year.
“[Levin] has a very good understanding of corporate communications, but he also has a clear marketing mindset,” Joseph said.
Prior to this, Levin was an SVP at Ogilvy, where he co-led the Government of Mexico account and worked with brands such as Coca-Cola, Ford, and Emirates Airlines.
Cohn & Wolfe also appointed Henderson as SVP in Los Angeles, where he is reporting to Los Angeles office president Kazumi Mechling. He is serving as US communications lead for the global Nokia account, which the firm won last month. Henderson is also charged with helping Cohn & Wolfe expand in the mobile and technology sectors.
Prior to hiring Henderson, Mechling led the US portion of the Nokia account, Joseph explained.
“Once we got the business on board and realized what the scope is, we needed someone else,” he added.
Henderson was previously director of corporate communications at T-Mobile, where he managed external communications, served as the brand's spokesperson, and oversaw joint business initiatives with companies including Apple, Google, and Samsung. Before that, he was a VP in Waggener Edstrom's consumer technology practice, where he served clients such as HTC, Microsoft, and Siemens.