A great idea is a great idea

In this video blog, MSLGroup chief strategy officer Pascal Beucler, a juror for the PR Lions Awards, discusses the selection of the PR category Grand Prix.


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In this video blog, MSLGroup chief strategy officer Pascal Beucler, a juror for the PR Lions Awards, discusses the selection of the PR category Grand Prix.  It's not about "public" relations, but "people" relations, he explains.

For live coverage of the Cannes Lions Festival, visit the Cannes Live blog.

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