MISSISSAUGA, ONTARIO: Microsoft Canada has selected Veritas as its PR AOR following a review.
Veritas will begin working with the company on July 1. The MDC Partners-owned agency will replace High Road Communications, which served as Microsoft Canada's AOR for 12 years. High Road, which is owned by FleishmanHillard, was invited to participate in the RFP, according to a statement from Veritas.
Microsoft began its review process last December and issued an RFP in March. The technology giant invited six agencies to pitch for the business.
Veritas is tasked with selecting influencers in various categories, such as employees, developers, foodies, and students, to educate other consumers about Microsoft devices and services.
Microsoft Canada hired Chitra Anand as head of PR last year.