Popeyes pauses consumer PR agency search

ATLANTA: Fast-food chain Popeyes Louisiana Kitchen has put its consumer PR agency RFP on hold in the midst of a communications executive shift.

ATLANTA: Fast-food chain Popeyes Louisiana Kitchen has put its consumer PR agency RFP on hold in the midst of a communications executive shift.

The company will resume its search for a consumer PR agency partner once it replaces Alicia Thompson, VP of communications and PR, who is set to leave Popeyes next week.

Thompson said she will take on a role at another company, but declined to disclose additional details.

She added that Popeyes works with Coltrin & Associates on PR efforts. Once the company hires a consumer PR agency, Coltrin will continue to work with Popeyes on business-focused media outreach.

Representatives from Coltrin were not immediately available for comment.

In 2008, Popeyes selected CooperKatz as its lead PR agency, following a competitive review. Thompson said the firm only worked with Popeyes for about a year.

Last month, AFC Enterprises, the franchisor and operator of Popeyes restaurants, reported a 14% increase in total revenue, year-over-year, to $60.4 million in the first quarter of 2013. It posted a profit of $9.6 million in the period.

The company operates and franchises more than 2,000 Popeyes locations around the globe, 1,600 of which are in the US. More than half of its nearly 400 international restaurants are located in South Korea, Canada, and Turkey.

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