MIAMI: Carnival has brought on former American Airlines executive Roger Frizzell to lead corporate communications.
Frizzell will join Carnival on June 24 as SVP of corporate communications, a new position, reporting to chairman and CEO Micky Arison and vice chairman and COO Howard Frank. He will also serve as CCO and oversee PR efforts for the company's ten cruise lines, including Carnival, Holland America Line, Princess Cruises, Costa Cruises, Cunard, and Aida.
Most recently, Frizzell was CCO and VP of corporate relations at Pacific Gas and Electric Company, where he managed internal and external communications, online communications, and advertising. Prior to that, he led corporate communications at American Airlines for eight years.
Frizzell has also held roles at Hewlett-Packard, AT&T, and Lucent Technologies.
“We are extraordinarily fortunate to have an individual of [Frizzell]'s talents and background join our company to lead this critical function,” Frank said in a statement. “His extensive experience will be a tremendous asset to our organization.”
Frizzell could not be immediately reached for comment.
Carnival has experienced a string of crises on its cruise ships in the past 18 months. A fire broke out on a Carnival Triumph ship in February, and passengers were stranded at sea for five days. In early 2012, a Costa Concordia ship struck rocks and partially capsized in Italian waters, killing 32 passengers.