LONDON: Hanover has hired senior Bloomberg journalist Gonzalo Vina to bolster its corporate reputation offering.
Vina joined Hanover as an associate director in its reputation practice, charged with further boosting the agency's focus on corporate reputation issues and growing its international work.
He had worked at Bloomberg for nine years, serving as a correspondent focusing on UK politics and economics. Previously, he spent eight years covering foreign exchange, bonds, and commodities for Dow Jones.
Reporting to practice lead Gavin Megaw, he will work with a range of the agency's corporate clients, which include the Financial Services Compensation Scheme and The Association for Financial Markets in Europe.
“[Vina] possesses all the classic skills of a good PR [practitioner]: speed, attention to detail, and an eye for a story,” said Megaw. “He's worked in one of the most sophisticated news operations around and understands how important a good reputation is for businesses.”
Hanover hired Megaw from The Football League in 2011 to broaden the firm's focus from public affairs to encompass corporate reputation issues.
“Corporate reputation keeps popping up in the conversations I have with senior business people; it's now one of the most discussed topics in the boardroom,” Vina said.
The agency has also hired Paula Nugent, a former PR executive at law firm Field Fisher Waterhouse, as a consultant.
Independently-owned Hanover was founded in 1999 by Charles Lewington, a press secretary for former Prime Minister John Major.
The agency's client list includes TV network BSkyB, Lloyds Banking Group, Microsoft, and Goldman Sachs.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.