EU launches health, safety at work communications drive

LONDON: The European Union agency for safety and health at work, EU-OSHA, is hunting for at least two agencies to handle wide-ranging communications work in the organization's 27 member countries for the next four years.

LONDON: The European Union agency for safety and health at work, EU-OSHA, is hunting for at least two agencies to handle wide-ranging communications work in the organization's 27 member countries for the next four years.

The brief, which is divided into four sections, encompasses areas such as communications strategy, PR campaigns, media relations, social media and community management. The contracts will be worth a combined £9.8 million, or more than $15 million, over four years.

As well as promoting workplace safety, the body is planning to deliver a pan-European campaign in 2014 focused on happiness at work as economic uncertainty continues across the eurozone.

The well-funded campaign aims to raise awareness of the psychological risks associated with the workplace.

EU-OSHA is seeking one agency to provide strategic communications advice and engage audiences, such as policymakers, national health and safety bodies, European institutions, and journalists.

Agencies pitching for this part of the account are unable to apply for other components.

Three further sections – events and exhibition; PR, media and community management; and digital and multimedia communications – will cover strategy implementation, with agencies able to tender for lots individually or collectively.

It is the first time that the body, based in Spain, has incorporated a specific digital brief into its communications work.

The organization is seeking an agency that can handle content production and integrate multimedia with its communications. Social media work will include managing EU-OSHA's Twitter, LinkedIn, and Facebook profiles.

Incumbent agency Media Consulta was appointed to work across EU-OSHA's comms in 2010.

This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.