Burson switches UK leadership

LONDON: Matt Carter, the former Labour Party general secretary, has stepped down as UK CEO of Burson-Marsteller to establish a communications and polling consultancy.

LONDON: Matt Carter, the former Labour Party general secretary, has stepped down as UK CEO of Burson-Marsteller to establish a communications and polling consultancy.

Carter will continue as a senior counselor to the agency while pursuing additional interests. 

Amanda Pierce will take over from Carter. Pierce, who currently heads the UK and EMEA corporate and crisis practices, joined Burson from McDonald's in 2008.

Carter was general secretary of the Labour Party from 2004 to 2005. He later joined research agency Penn Schoen Berland, which, like Burson, is part of WPP Group, rising to become EMEA MD.

In 2010, he joined Burson as UK CEO while remaining EMEA chairman of Penn Schoen Berland.

“I have had a fantastic time working at Burson-Marsteller and will continue to be a supporter and an active friend,” Carter said.

In Carter's three and a half years heading Burson UK, it won its first Cannes Lions awards and was last year declared the Best Large Agency to Work For by PRWeek UK.

“Under [Pierce's] leadership, the UK corporate and crisis practice has grown steadily and consolidated its position as the biggest practice in the UK office,” said Burson EMEA CEO Jeremy Galbraith.

This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.

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