Cybex International brings on MWW

NEW YORK: Exercise equipment manufacturer Cybex International has selected MWW as its agency partner to promote its Arc Trainer cross-training fitness machine.

NEW YORK: Exercise equipment manufacturer Cybex International has selected MWW as its agency partner to promote its Arc Trainer cross-training fitness machine.

MWW will launch a program for Arc Trainer that targets key Cybex audiences, such as personal trainers, gym owners, and health-conscious consumers. The agency's fitness practice includes personal trainers, former journalists, and PR and marketing pros with fitness, health, and nutrition expertise.

Other MWW fitness clients include Gold's Gym, Zumba Fitness, and Runtastic. 

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