CGPR to manage PrimaLoft's comms

ALBANY, NY: PrimaLoft, a maker of high-performance insulations and fabrics used by outdoor and fashion brands, has hired CGPR as its PR AOR.

ALBANY, NY: PrimaLoft, a maker of high-performance insulations and fabrics used by outdoor and fashion brands, has hired CGPR as its PR AOR.

The firm will provide strategic counsel about product and business initiatives, brand partnerships, trade show support, and overall media relations.

Eileen Berner, sales and marketing director at PrimaLoft, said that “CGPR's broad category experience and ability to stay on top of relevant business and global trends was a key factor in our decision to join forces.”

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