Lowdown: Consumers want brands to make an impact

The 2013 Global CSR Study by Cone Communications and Echo Global found that consumers are savvy about their own ability to influence social and environmental issues and cognizant of the impact of corporations and individuals.

The 2013 Global CSR Study by Cone Communications and Echo Global found that consumers are savvy about their own ability to influence social and environmental issues and cognizant of the impact of corporations and individuals. They want companies to embrace social media and communicate the effect they have on society and the environment.

Source: “The 2013 Cone Communications/Echo Global CSR Study” was conducted from February 7-28, surveying 10,287 adults in the US, Canada, Brazil, the UK, Germany, France, Russia, China, India, and Japan.

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