NJ shops comms account for child support program

TRENTON, NJ: New Jersey is looking for PR, community outreach, and advertising help for its child-support program.

TRENTON, NJ: New Jersey is looking for PR, community outreach, and advertising help for its child-support program.

The state Department of Human Services' Division of Family Development is shopping a three-year contract with two option years.

A spokesman for the New Jersey Treasury Department, which is overseeing the agency search, declined to release a budget, but records show incumbent Princeton Partners had a budget in the high-six- to low-seven-figure range.

“The primary goal of the program resulting from this agreement is to educate and raise awareness regarding parental responsibility,” the RFP's text reads. The target audiences are unmarried or divorced adults with children, unmarried teen mothers and fathers, and youth at risk of becoming parents.

Key messages will focus on the availability of child-support services and the methods the agency uses to serve families. Another goal is to shore up public and community approval of future laws and enforcement efforts by the state Division of Family Development.

Responses to the RFP are due July 19. Within two months of the contract's assignment, the agency must present an annual work plan including strategies for community outreach, advertising, educational material development, and PR.

Beyond working with the state's child-support program, which serves 1 million parents and children each year, the winning firm may be called on to help other Human Services Department programs, as well, according to the RFP.

The state Treasury Department spokesman added that proposals are being evaluated for the $4 million marcomms contract for New Jersey's office of Homeland Security. Princeton Partners is also the incumbent on that account.

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