Port of New Orleans seeks support for branding effort

NEW ORLEANS: The Port of New Orleans is on the hunt for a firm to help it with a rebranding effort.

NEW ORLEANS: The Port of New Orleans is on the hunt for a firm to help it with a rebranding effort.

The port is looking for agency help developing a new logo, its first in 15 years. The selected agency's contract could be expanded from there to work on outreach efforts after the approval of a new emblem, said Nakeila Polk, public information officer for the Port of New Orleans.

The organization is hoping to draw submissions from the across the US and internationally to help it grow its clientele.

Its facilities accommodate an average of 2,000 vessel calls each year coming from or going to Africa, Asia, and Europe.

“We've been in constant…change after [Hurricane] Katrina and other subsequent hurricanes, but we've grown a lot, and we want to showcase that and the fact that we're still here as a port,” Polk said. “We want a new image and a fresh start.”

The port's hope is that the new logo will convey its national impact as well as the local heritage of New Orleans, Polk said.

Responses to the RFP are due August 1. A budget for the project has not been determined.

Late last year, the New Orleans Convention and Visitors Bureau hired PR and marketing firm Deveney Communication as its AOR for 2013.

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