Eyeing comeback, Hostess appoints LAK as PR AOR

KANSAS CITY, MO: Hostess Brands has named LAK Public Relations as PR AOR.

KANSAS CITY, MO: Hostess Brands has named LAK Public Relations as its PR AOR.

Hostess said earlier this week it will bring back products such as Twinkies, Ho Hos, and Ding Dongs on July 15 after going bankrupt last year.  

Hostess also appointed Bernstein-Rein as advertising AOR. Both agencies have worked with Hostess since 2004.

The firms will launch an integrated campaign, The Sweetest Comeback in the History of Ever, on July 15. The effort will include PR, social and digital media, advertising, guerrilla marketing, and a nationwide Hostess food-truck tour.

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