PRWeek Awards 2014: How you can make the best better

When the PR world convenes in New York next March, it will be celebrating the 15th anniversary of the PRWeek Awards.

When the PR world convenes in New York next March, it will be celebrating the 15th anniversary of the PRWeek Awards. It's a noteworthy milestone for this brand – and this industry.

Over the years, we've added, tweaked, replaced, and streamlined categories to fall in line with current trends. This year, we went the extra mile to provide clearer guidelines to explain what judges will seek in all categories, so visit awards.prweekus.com and make sure you are among the 1,000-plus submissions they review.

Perhaps the most exciting aspect of our awards program is the room it still has to grow, specifically as it relates to certain categories that should get more entries than they typically do.

PR Product/Service of the Year springs to mind. It's all about the tools, dashboards, and applications PR professionals are always creating to better serve internal and external stakeholders. From agencies to corporate teams, nonprofits to service companies, such offerings are being designed daily. Few categories capture the true innovation of PR better than this one. Help us celebrate your accomplishments in this area.

PR Education Program of the Year is another category of note. So much great work is being done between undergraduate and graduate programs, not only to prepare tomorrow's PR leaders, but also in working with various organizations to help clients. Has your agency or in-house team been populated by graduates of a particular school? Perhaps you've collaborated with a university's PR program on a piece of research. Encourage them to submit.

Multicultural Marketing, Global, and Best Use of Analytics are a trio of other categories that touch on hot PR areas. There are myriad great stories to be told here. Share them with our judges.

Making the PRWeek Awards shortlist is an incredible accomplishment and the prestige of actually winning a trophy speaks for itself. However, the value in entry is not solely tied to potential victory. If the work is compelling enough, it will spark interest from the industry leaders who are judging, potentially facilitating a future partnership.

Sure, you want to take home the hardware, and PRWeek supports that attitude. However, what we encourage even more is an enthusiasm to enter. As the old saying goes, with a slight twist – it's not whether you win or lose, it's that you played the game.

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