Jaffa Cakes owner kicks off comms review

LONDON: United Biscuits, the confectionary and snacks company, has started a pitch for its UK consumer, corporate, and crisis PR account.

LONDON: United Biscuits, the confectionary and snacks company, has started a pitch for its UK consumer, corporate, and crisis PR account.

According to one source, the review is linked to the arrival of a new chief executive at the company in April. Martin Glenn was previously the CEO of Birds Eye and UK marketing director of PepsiCo.

The company counts Jaffa Cakes, Jacob's crackers, Go Ahead!, Mini Cheddars, and McVitie's among its brands.

Last year it slimmed down by selling its KP Snacks business, including Hula Hoops, to German firm Intersnack.

A United Biscuits spokesperson said the company was reviewing PR arrangements for a number of brands within its portfolio for which activity has previously been handled in-house.

“The process is being handled by The Observatory International and is expected to be completed by end of October 2013,” the spokesperson added.

Among the agencies that have recently worked for the company is Mischief, which won a brief last year to “reignite passion” for Jaffa Cakes.

The company awarded its advertising account last month to Grey London, which replaced Publicis.

This story originally appeared on the website of PRWeek UK.

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