Homeland Security sticks with ECU for E-Verify PR

WASHINGTON: The US Department of Homeland Security has decided to stick with ECU Communications as the PR provider for E-Verify, a system that determines employment eligibility.

WASHINGTON: The US Department of Homeland Security has decided to stick with ECU Communications as the PR provider for E-Verify, a system that determines employment eligibility.

The E-Verify system was developed by Homeland Security sub-unit the US Citizenship and Immigration Services to determine employment eligibility.

The federal agency has allocated just over $3 million to the firm after deciding to pick up the first option year in a contract that would potentially run for three years. Federal data shows that use of the system has jumped considerably since 2011 from 250,000 employers to more than 470,000 as of August.

ECU communications is planning to “stay the course” with its PR strategy, which has involved a mixture of campaigns, social media, and events, according to Jacqueline Krick, president of ECU Communications.

Over the last year, the program has received criticism from some advocates because it can falsely label some people as unauthorized to work. Their fear is that a flaw in the program could get worse the more it is adopted by businesses.

Despite some of the backlash in the press, the Homeland Security unit did not turn to ECU to placate naysayers.

“The point of our campaign is to educate audiences; we don't get involved in politics,” Krick said.

A US Citizenship and Immigration Services representative did not respond to a request for comment.

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