W's Grange steps down as tech head after eight months

LONDON: Nick Grange, who joined W in January to set up its tech division, has stepped down from his full-time role at the agency.

LONDON: Nick Grange, who joined W in January to set up its tech division, has stepped down from his full-time role at the agency.

Grange was hired to spearhead the agency's new tech division and to strengthen its social media services, but left in recent weeks.

He joined the firm from Apple, where he was head of pan-European iPad PR for 18 months.

It is understood that the agency is not seeking a replacement for Grange, who will act as a consultant.

W founder Warren Johnson confirmed the departure, adding that “[Grange] has done an incredible job of setting up our technology division, which now boasts clients such as Huawei, Jambox, and Siemens.”

Before his time at Apple, Grange was European PR director at Activision, where he led campaigns for games including Call of Duty.

His two decades in consumer technology communications also included establishing the Xbox in the UK as Microsoft's head of UK PR.

It is not known whether Grange, who could not be reached for comment, is preparing to take another role.

This story originally appeared on the website of PRWeek UK.

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