InboundWriter launches content analytics software

CLEVELAND: InboundWriter has released a content analytics platform that allows companies to measure and predict the performance of online content.

CLEVELAND: InboundWriter has released a content analytics platform that allows companies to measure and predict the performance of online content.

InboundWriter's software analyzes a publisher's content after scanning pieces on the same topic from competitors across the Web. Based on those comparisons, the company produces data and insights that predict how content will perform online.

Launched in 2011, InboundWriter's software offers capabilities such as topic selection, content coaching and scoring, and predictive performance measurement.  

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