Fleishman Mid-Atlantic president to step down

Martha Boudreau will leave the Omnicom Group firm this week after working there for 27 years.

WASHINGTON: Martha Boudreau will leave FleishmanHillard this week after working at the agency for 27 years.

She is currently president of the firm's Mid-Atlantic and Latin America regions, which includes offices in Washington DC, Atlanta, Miami, Puerto Rico, and Mexico City. Boudreau also served as GM of the firm's DC office from 2001 to 2010 and did so on an acting basis for a year before Kris Balderston took over the post permanently in February. She took on her regional president responsibilities in 2009.

“Once [Balderston] came on board as GM, I thought now that the office is in such great hands, I can take a step back and think about what the next chapter might be for me,” Boudreau said. Her last day at the Omnicom Group firm is Thursday.

Jack Modzelewski, Fleishman's president of the Americas, will take over her regional president duties on an acting basis, she said.

In a statement, Modzelewski said he was “sorry to see her leave the firm given her many achievements and valued contributions during her long career.”

She expects to begin the search for her next post at the beginning of 2014. Boudreau wants to stay in the public affairs realm, but is not interested in working for a federal agency, she said.

Under her watch, Fleishman's DC office has broadened its scope from just public affairs to areas such as social marketing and behavioral change and picked up several federal clients, such as the Departments of Agriculture and Health and Human Services. She has also pushed the office to have a more global clientele.

Boudreau said she is most proud of creating digital capabilities at the office 15 years ago. Doing so early made Fleishman Washington the leading agency office in that space, she said.

Boudreau's departure comes as Omnicom sister agency Porter Novelli continues its search for a DC GM following Kiki McLean's decision to step down from the post in June.

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