HONG KONG: David Ko, who previously served as Asia-Pacific leader for Waggener Edstrom, has founded a digital marketing consultancy that wants to woo daring clients.
He contends that large conglomerate agencies “just don't do edgy work because they want to be safe and not screw up.”
As WE's EVP in Asia-Pacific, Ko used to lead operations in a region comprised of offices in China, Hong Kong, Singapore, and India, as well as joint ventures in South Korea and Australia. He took a sabbatical in February 2013 after almost eight years at the agency.
Ko has teamed up with Angelo Umali, who previously worked at Agilent Technologies, to start Daylight Partnership.
“I want it to be a new kind of digital agency that does work that is talked about,” Ko said. Its services include digital strategy, website content creation and development, mobile applications, social media training, and community management.
“I think the market today is crowded with a lot of companies that do basic websites for $20,000, but there's not a lot of strategy involved about how to drive traffic and engagement,” he told Campaign Asia-Pacific. “There's a formulaic ‘sameness' in many of what I call ‘living dead' websites, and we feel there's a niche for websites to be more than just HTML engines, but part of the brand story that the website tells.”
This story originally appeared on the website of Campaign Asia-Pacific.