PRSA starts comms course for MBA programs

NEW YORK: The Public Relations Society of America has launched an MBA-level strategic communications course as it calls for business schools to incorporate communications and reputation management training in its curricula.

NEW YORK: The Public Relations Society of America has launched an MBA-level strategic communications course as it calls for business schools to incorporate communications and reputation management training in its curricula.

Syracuse University's SI Newhouse School of Public Communications and the Whitman School of Management, Fisher College of Business at Ohio State University, and Opus College of Business at University of St. Thomas will offer the course as part of their MBA programs during the 2014-2015 academic year.

The launch follows a pilot program at five business schools, including the Tuck School of Business at Dartmouth College, Kellogg School of Management at Northwestern University, the School of Business at Quinnipiac University, Robert H. Smith School of Business at the University of Maryland, and the College of Business Administration at University of Texas, El Paso.

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