Solomon McCown brings on Mastrobattista for digital

BOSTON: Solomon McCown has hired Michelle Mastrobattista as director of digital communications.

BOSTON: Solomon McCown has hired Michelle Mastrobattista as director of digital communications.

She will oversee strategy and execution of all social media and digital initiatives for the firm and its clients, as well as assume a leadership role on viral marketing campaigns, digital crisis management, SEO, and optimization strategies, the firm said in a statement.

Mastrobattista previously served as a social media manager at Propel Marketing, where she oversaw a portfolio of 100 social marketing clients. She has also served as a digital strategist for WNEU Telemundo in Boston and held roles at talent agencies William Morris Endeavor and International Creative Management.

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