UK National Lottery hires Chime coalition

LONDON: The UK's National Lottery has brought on a team made up of Good Relations Brand Communications and Fast Track for a £250,000 (about $400,000) PR account.

LONDON: The UK's National Lottery has brought on a team made up of Good Relations Brand Communications and Fast Track for a £250,000 (about $400,000) PR account.

The Chime Communications team, which includes people drawn from both agencies, has won a seven-month contract with an option to extend it for a year.

The National Lottery Promotions Unit is overseeing the work.

Fifty agencies are understood to have applied for the account, which the organization reduced to a shortlist of ten, then a final shortlist of three.

The purpose of the account is to raise awareness of the £35 million (about $56 million) available for good causes by the UK public, and it will have a strong digital focus.

“National Lottery players raise a staggering £35 million for good causes all over the UK. No matter what your interest, you'll be benefitting from this funding, but the likelihood is you won't even realize it,” said Vicki Kennedy, director of the National Lottery Promotions Unit. “The Chime team has great creative concepts for getting this message out to consumers, and we are really looking forward to working with them.”

The National Lottery Promotions Unit is a joint venture by Camelot, Lottery Distributors, and the UK Department for Culture, Media, and Sport that was set up in 2002.

This story originally appeared on the website of PRWeek UK.

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