Coyne taps Y&R veteran Schnapp as Studio C VP

Coyne Public Relations has named former Young & Rubicam SVP Rob Schnapp as VP and creative director in its digital and production practice, a new position.

PARSIPPANY, NJ: Coyne Public Relations has named Rob Schnapp, former SVP and creative director at advertising agency network Young & Rubicam, as VP and creative director for the firm's digital and production practice.

Schnapp, who started in the newly created role earlier this month, is reporting to CEO Tom Coyne.

In addition to leading a team of eight staffers in the Studio C digital and design team, Schnapp said he will work with all of the firm's practices on creative ideas and digital capabilities. He will also help to develop satellite media tours, online videos, and animations, among other content.

“There's so much great talent here, so I'll be tapping into that, particularly the Studio C team, which includes our producers, designers, and editors,” said Schnapp.

Throughout his career, Schnapp has worked on large accounts across a variety of sectors, such as Prego and Campbell's in food and beverage, American Express and Valley National Bank in finance, and Colgate and NeighborCare Pharmacies in health and wellness.

Most recently, Schnapp served as creative director at Brandish Creative for a year. Before that, he spent 12 years at Y&R. where he worked on campaigns for clients such as V8, Pepperidge Farm Goldfish Crackers, and Pace Salsa. He has also had stints at creative firms TBC and Waring & LaRosa, which was acquired by Y&R in 1996.

Last month, Coyne appointed Chris Cullmann, former SVP of digital strategy at Ogilvy CommonHealth Worldwide, as director of digital strategy in the firm's health group. Also in August, the agency was brought on by Daytona International Speedway to handle communications for its Daytona Rising redevelopment project.

The independent firm reported a 13% increase in overall revenue last year to more than $20 million.

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