NJ retains Princeton for child-support campaigns

Princeton Partners has won a contract with New Jersey's Department of Human Services to support a statewide effort on child-support responsibilities.

TRENTON, NJ: New Jersey has rehired Princeton Partners to support a statewide effort to raise awareness about child-support responsibilities, according to an award notice.

The three-year contract with the Division of Family Development, a part of the state Department of Human Services, has two option years and a budget of more than $839,000.

“The primary goal of the program resulting from this agreement is to educate and raise awareness regarding parental responsibility,” according to the RFP for the contract.

Target audiences are unmarried or divorced adults with children, unmarried teen mothers and fathers, and youth at risk of becoming parents.

Key messages will focus on the availability of child-support services and the methods the state agency uses to serve families. Another goal is to shore up public and community approval of future laws and enforcement efforts by the Division of Family Development.  

Princeton Partners must create an annual work plan that includes strategy for community outreach, advertising, educational material development, and PR.

Beyond working with the state's child-support program, which serves 1 million parents and children each year, the firm may also be called upon to help other Human Services Department programs, according to the RFP.

Earlier this summer, New Jersey's Office of Homeland Security and Preparedness re-hired Princeton Partners to support its PR efforts. That three-year contract is worth $4 million.

Representatives from the state agency and Princeton Partners did not return requests for comment.

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