Australian tourism group reviews Europe, UK work

LONDON: The Australian tourism body behind "The Best Job in the World" campaign has put its UK and European work under review.

LONDON: The Australian tourism body behind “The Best Job in the World” campaign has put its UK and European work under review.

Tourism and Events Queensland has launched an agency hunt for two three-year briefs covering both PR and marketing.

Hills Balfour, which covers the UK, Ireland, and Nordic regions, and German agency Global Spot, which oversees the rest of Europe, are re-pitching

It is believed that the UK, Ireland, and Nordic brief alone could be worth a mid-six-figure sum, though no figure is stated in tender documents seen by PRWeek UK.

One travel agency source called the region a “flagship” for tourism in the country because it includes its third-largest city and the Great Barrier Reef.

They also highlighted the high-profile “Best Job in the World” campaign, which launched in 2009. This included offering a foreigner the opportunity to be paid to be a “caretaker” of the islands of the reef for six months. It was taken up by Tourism Australia later.

The work will start in January, with the possibility of an extension of up to two years in 2017.

“Tourism and Events Queensland is a division of the Queensland Government, and as such, we are required to go to open market at the end of contracts to source and evaluate parties that are interested in representing Queensland's interests,” said Andrew Sinclair, director for international operations at Tourism and Events Queensland. “As always, we welcome innovative proposals that will help grow tourism to Queensland.”

The organization was hit last week by the sudden resignation of boss Steven Wright after nine months in the job.

This story originally appeared on the website of PRWeek UK.

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