NEW YORK: No More, an anti-domestic-abuse initiative supported by Finn Partners, has expanded to include a PSA campaign featuring celebrities.
The firm and its collaborators are also looking to draw awareness to data collected as part of the effort.
Finn Partners developed the campaign with staffers from the Allstate Foundation, Avon Foundation for Women, the Fifth & Pacific Foundation, and the Verizon Foundation. The groups launched an earlier version of the effort in March.
The campaign is promoting a symbol developed to signify domestic violence and sexual assault. The logo was created to symbolize the issue like a pink ribbon stands for breast-cancer awareness and the red ribbon symbolizes HIV/AIDS awareness.
In the most recent part of the initiative, the organizations have kicked off a PSA campaign with the help of the Joyful Heart Foundation. Actress Mariska Hargitay, the foundation's president and founder, directed the spots. The visuals include more than 40 celebrities and public figures to encourage viewers to get involved with the hope of decreasing instances of domestic and sexual violence.
Finn Partners is also using media relations to draw attention to a national survey that found 54 million Americans have been a victim of domestic violence while 32 million say they have been a victim of sexual assault.
Another key finding is that while 80% of respondents believe domestic violence is a problem in society, only 15% say it is an issue among their friends. Also, among the 70% of women who have experienced domestic violence and then told someone about it, 58% said no one helped them.
“Very few people really know how to help or raise awareness around [domestic violence],” said Anne Glauber, managing partner at Finn Partners.