H+K confirms win of Finnair PR account in Hong Kong

HONG KONG: Finland's national carrier, Finnair, has chosen Hill+Knowlton Strategies as its PR agency partner in Hong Kong.

HONG KONG: Finland's national carrier, Finnair, has chosen Hill+Knowlton Strategies as its PR agency partner in Hong Kong.

The partnership began earlier this month.

A source at the agency confirmed to Campaign Asia-Pacific that H+K won the account through a pitch process, but is waiting for the client before commenting further.

Previously, Cohn & Wolfe Impactasia worked on the account for more than three years. Jeff Chan, MD at the firm, confirmed that C&W Impactasia had stopped working with the client for more than six months, adding that the airline said it wanted to change its market focus.

This story originally appeared on the website of Campaign Asia-Pacific.

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