VIRginia International Raceway hires Bolt PR as AOR

ALTON, VA: VIRginia International Raceway has hired Bolt Public Relations as its AOR for PR.

ALTON, VA: VIRginia International Raceway has hired Bolt Public Relations as its AOR for PR.

The raceway, which has an onsite full-service hotel, four-star restaurant, and other entertainment and amenity options, has hired the firm to help it raise awareness of its brand with a wider audience, according to owner Connie Nyholm.

The racetrack opened 56 years ago, but closed in 1974 due to economic troubles before reopening in 2000 under new ownership. The 4.2-mile road course hosts both professional and amateur racing events, including the NASCAR K&N Series Biscuitville 125 in August and the American Le Mans Series, which will begin on October 2.

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