Dynamic Signal's VoiceStorm platform helps clients identify, recruit, engage, and manage both employee and customer advocates. It includes tools to encourage advocates to create content and to reward them, as well as tools to aggregate, curate, and distribute content. Metrics include trend and earned media analysis and reports covering activity, member growth, sharing, engagement, impressions, reactions, and more.
Pricing ranges from $5,000 to $50,000 per month based on the number of employees, size/geography of the company, features, customization, and services.
Jon Peters, social media manager for AMD, has been using Dynamic Signal for about a year and a half.
How do you use it?
We use the tool for both external advocates and internal brand employee advocates.
It's very straightforward to use. We have ability to log on to post content, access member acquisition, engage advocates, and check any necessary metrics, such as member and content reports.
Our support team at Dynamic Signal is very responsive. We can reach out to them via email, phone, or text message. I usually have a response within 30 to 40 minutes.
How does it serve your business needs?
We have a business objective to empower employees with access to social content to drive brand awareness and, ultimately, revenue for the company.
Strategically, we use Dynamic Signal to give employees access to social content that they can share. Tactically, we use it for administration, analytics, and content delivery. End users who join our advocate program have the ability to provide user-generated content, images, videos, and more.
We also use it internally to activate social selling by giving our sales people access to brand content, which is approved by our legal department and publicly available, for them to share with their personal and professional audiences.
Externally, we're using it to build a community of AMD advocates. We have a very large enthusiast base, and we leverage Dynamic Signal's platform to offer our community brand content, event content, and product-specific content. The community members can provide user-generated content back to us and to the whole community. The platform enables the community members to share content across their own social channels.
We have a real do-it-yourself audience. Recently, we launched #AMDtestdrive, a program in which we provided 100 advocates – both existing and new members – with the necessary hardware and software to build a computer. Then we asked them to submit to the community open and honest feedback, including photos and videos.
Response to our #AMDtestdrive program was overwhelmingly positive. The initial outreach drove massive response and positive sentiment for the brand. It also drove a much higher than expected response rate among other non-active members inquiring as to how they could join the community and become an advocate of AMD.
How does it integrate with your existing infrastructure from an IT standpoint?
It's a cloud-based platform with an extensive API. We haven't had the need to integrate it with our CRM or product database, but it does have that capability. It's a very open, configurable, and scalable solution.
What are the main benefits?
It's a turnkey solution and the customer support is great.
We have the ability to customize the platform to meet our branding, content, and navigational needs.
The backend metrics allow us to measure down to individual user and individual content levels, so it gives us very granular level metrics. It also features a mobile app that allows for on-the-go engagement and content sharing.
What are the main drawbacks?
I haven't experienced any drawbacks. We're very happy with Dynamic Signal.
We are developing an app so users can access the portal on their mobile devices and there's been a slight delay but it's due to additional testing, which identified a better user experience.
What would you like to see improved/added?
The Dynamic Signal team is very adaptive to our needs. We were one of their first customers and we're a large enterprise customer with unique use cases, especially around the social selling philosophy and the ability to measure content and audience. They've really taken our feedback and recommendations and applied them to the platform.
Adobe Social: provides a single platform to align and collaborate around management, measurement, and optimization of social media strategies in the context of all other digital marketing efforts. Features include social publishing and engagement, monitoring, social ad buying, and analytics that can attribute social activity to business results.
Oracle Social: a unified platform to manage and scale customer relationships on social media channels. It includes listening, engagement, publishing, and analytics tools, as well as social content and apps.
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