Company boosting vision sharpness hires M&C Saatchi

NEW YORK: GlassesOff, a technology company dedicated to improving vision sharpness, has selected M&C Saatchi PR as its national AOR for PR, focused on leading a global campaign.

NEW YORK: GlassesOff, a technology company dedicated to improving vision sharpness, has selected M&C Saatchi PR as its national AOR for PR, focused on leading a global campaign.

The effort will include the launch of the GlassesOff product, which was designed to help people over age 40 become less dependent on reading glasses. The product is expected to be sold as an app for the iPad and iPhone.

M&C Saatchi PR will help GlassesOff raise awareness of its product and brand around the world through consumer and media engagement.  

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.