WE promotes Richards to Hong Kong GM

HONG KONG: Waggener Edstrom Worldwide has promoted Emma Richards to GM of Hong Kong.

HONG KONG: Waggener Edstrom Worldwide has promoted Emma Richards to GM of Hong Kong.

She most recently served as the agency's VP of global alliances. Richards has worked with BMC Software, Canadian Solar, Casio, Infosys, MSN, and Samsung in her career in communications.

She joined WE as UK head of technology in 2008 and has led initiatives such as a regional Microsoft Advertising program that relied on emerging social and digital platforms, according to a statement from the firm.

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