Cisco works with Bluetext, Qorvis to tout DoD services

Cisco has launched an effort to promote the company as a resource provider for the Intelligence, Surveillance, and Reconnaissance operations in the Defense Department.

WASHINGTON: Cisco has launched an effort to promote the company as a resource provider for the Intelligence, Surveillance, and Reconnaissance operations housed in the Department of Defense.

Intelligence, Surveillance, and Reconnaissance personnel work to integrate and synchronize operating systems to collect and process information about enemy operatives and hazardous environments and then process that data so tactical decisions can be made.

To draw attention to its capabilities, Cisco has teamed up with Bluetext to create a Web-based infographic highlighting the IT giant's capabilities serving the sector.  

“We wanted to do something different from the traditional whitepaper when talking about what we can offer,” said Susan McMahon, marketing manager for the Department of Defense at Cisco. “We wanted something to visually represent that.”

Messages from technology companies are often complicated, but the infographic is an appealing way to get across information, said Michael Quint, a partner at Bluetext.

To promote the site, Cisco is using tactics including developing talking points for its sales staff, messaging on social media platforms such as Twitter and Facebook, and webcasts. It has also teamed up with agency Qorvis to pitch Cisco executives to both the mainstream and trade media.

This summer, Bluetext unveiled The Agency of the Future, an online resource that shows IT leaders in Washington how Intel subsidiary McAfee can help them battle cybersecurity threats.

This March, Cisco Systems' The Comeback Kid: Cisco Bounces Back from a Knockdown Punch effort won Campaign of the Year at the 2013 PRWeek Awards.

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