Engage and manage social audiences with Votigo

Votigo's Social Marketing Suite allows clients to acquire, engage, and manage audiences on social media channels (Facebook, Twitter, YouTube, Instagram, and Google+) and across all devices and platforms.

Link
http://www.votigo.com

Specifications
Votigo's Social Marketing Suite allows clients to acquire, engage, and manage audiences on social media channels (Facebook, Twitter, YouTube, Instagram, and Google+) and across all devices and platforms. It offers a comprehensive set of tools and capabilities including custom promotions, apps, a conversation manager, social CRM, and analytics.  

Cost
Annual subscriptions to the full suite start at $2,000 per month. Pay-as-you-go promotions start at $35 per week. Annual subscriptions that include unlimited promotions start at $250 per month.

Ownership
Privately held. 

User
Andie Woodman, senior social media manager at GoPro, has been using Votigo for about three years. 

How do you use it?
I use it to run social media promotions.

It's simple to use. I log on, choose the promotion type, upload creative assets, enter all the copy, and our team does a couple of dummy entries to make sure it's doing what we want it to do. Then we program it for launch. It has a calendar, so it basically launches itself. 

We have a great customer service representative, so if there's a problem we email or call her, and she gets back to us really quickly.

How does it serve your business needs?
It's incredibly simple to use. I'm not a programmer and no one on my team is. We have tight deadlines, often with minimal lead times. Once we ran a promotion or two, we were able to be completely self-sufficient with the platform, which was important for us.

We're an action sports camera company. We're a bit different from most companies in that we don't run promotions specifically for lead generation. It's a nice additional benefit, but it's not our main driver. We also don't use promotions for fan acquisition because we want people to engage with us because they truly enjoy engaging with us.

The promotions we run using Votigo are valuable for lead generation, but we've found even more value in using Votigo as a user-generated content recognition tool. We want to see how customers are using our products. With social media in particular we're always looking for ways to find and recognize our customers' photos and videos. Votigo provides us with a platform to recognize great content producers both with acknowledgement from our company and with a really valuable prize.  

We recently ran a promotion called Show us you Summer Stoke that asked GoPro users to share photos taken with our GoPro app that represent to them what's awesome about summer. It served as a content recognition promotion, and it helped drive awareness our GoPro app. We got thousands of photo submissions within one week. It was a great way to educate people about the app and to recognize content.

How does it integrate with your existing infrastructure from an IT standpoint?
It's Web-based. It integrates super simply with our website via a microsite.

What are the main benefits?
It's very easy to set up.

The analytics tool has a nice snapshot of engagement and user data without being overwhelming.

I like that they're rolling out different ways to integrate with other major social media platforms like Twitter and Instagram. 

What are the main drawbacks?
The constraints of the format feel a little limiting at times. That's a minor price to pay given how easy the tool is to use. Honestly, for the money it's been great for us.

What would you like to see improved/added?
I wish we could run video contests where people enter by sharing a link to YouTube or Vimeo. Asking entrants to upload a video can create a discouraging barrier to entry. Plus, we don't always want to acquire all that content. I believe Votigo is working on this for us now.

Competitors
Wildfire by Google
: provides mobile and desktop content management of social network pages; message management and dissemination across multiple social networks; promotion execution across Facebook, Twitter, LinkedIn, and YouTube; ad management and execution; and real-time analytics.

Offerpop: allows clients to easily run photo contests, referral programs, sweepstakes, and curated collections on Facebook, Twitter, and Instagram.

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